RSS (Real Simple Syndicate) is becoming, day after day, a hot Internet topic for end-users websites. Despite the hard-luck that RSS faced during its early "childhood" when different formats from different providers messed up the daily developer life, RSS 2.0 promises to be a standard corner stone for future RSS improvements.
SPAM, on the other hand, a major topic of controversy among commercial companies, is still a topic that the majority dislikes while the minority still uses and pays for. SPAM is when you receive unwanted email from somone that you don't know and that you didn't even ask to receive email messages from.
In this article, we describe how RSS can be used to fight SPAM by providing examples for the major sources of SPAM and how these sources can be fighted by adopting RSS technology.
How Did Spam Start in the First Place?Spam
has its roots in the technical-ignorance of Internet users and in their
incapability to forsee privacy mines on the Internet.
When a
user visits a website and fills a contact form, he/she must provide an
email address to be contacted back. In this scenario, the email address
is a requirement. Other forms, such as registration to download
software, require an email address although it won't be used at any
point during the download process. Some websites use the email address
provided to verify the identity of the users but many websites simply
don't.
Another scenario is when a user subscribes to a
newsletter. In this scenario, the user must fill a form and must
provide an email address to receive the newsletter. Checkboxes are
common in these pages and usually ask the user to specify whether
he/she would like to receive messages from affiliate partners. When
filling the form, the user is usually in need for the product and the
normal reaction towards this type of checkboxes is "
Why not?"
so the box is checked (if not checked by default) and the user submits
his email address which ends up in many cases delivered to third party
affiliate programs who pay to get this database of email addresses.
Another
source for spammers is public directories such as Microsoft's Hotmail
Directory that provides the email addresses for the public. This type
of directories can be scanned using robots or spiders and email
addresses are collected in minutes. This type of directories can be
protected from spammers by removing the email address from the public
page and replacing it with a contact form.
Another interesting
source for spammers is Domain Name Registries such as GoDaddy and
Verisign. These directories can also be scanned for email addresses of
domain name owners and these email addresses end up collected and used
by spammers. This has already been protected from email spiders by some
domain name registries using other technologies such as image
authentication (where a user must type the text he sees in the image).
Other registries allow domain name owners to hide their contact
information.
Although the majority of websites use collected
email addresses in an ethical manner, these emails end up being used by
a minority of the Internet community for spam purposes regardless the
method used to collect these emails.
How Does RSS Help Fight Spam?RSS
attacks SPAM at its core by allowing users to subscribe for news
without providing an email address. All a user is requested to do is to
subscribe to the RSS Feed using his/her own reader (such as
FeedReader) or browser (such as
Mozilla). Once subscribed, the reader will retrieve news feeds anonymously and deliver them to the user in a timely manner.
RSS provides many other advantages listed below that are not related to SPAM directly:
- RSS Normalizes Network Bandwidth Usage.
Spammers send out newsletters to thousands of subscribes at once. Thus,
a mass mailing system usually clogs the network for hours while the
spam mail is being sent. RSS, on the other hand, retrieves the news
feed when the RSS Reader starts up. Thus, the network usage is
distributed over the day instead of being clogged in 1-2 hours.
- RSS increases the View/User Ratio.
RSS users must explicitly (and manually) subscribe to the news feed.
Normally, a user will subscribe to feeds that he/she is really
interested in reading and, thus, there is a high probability that this
user will read the news that are retrieved by the reader. SPAM, on the
other hand, is sent to all users regardless of its content. Thousands
of SPAM messages are sent while only a minority of receivers actually
read the message.
- RSS Eliminates Quota Problems for Users.
RSS is retrieved when needed and is stored on the user's PC directly if
required. SPAM on the other hand is sent to email accounts that are
usually associated with a certain disk quota. This causes many users to
go over their quota due to the huge number of spam emails that they
receive daily.
Is This All?Encouraging
the usage of RSS is not by itself sufficient to prevent spam since an
already spammed email addresses will continue to be so. Once RSS is
extensively used and all newsletter services are provided in RSS
format, email users can simply change their email address once-for-all
without subscribing to any email newsletters or public email news
provider. The result will be a new email address with a high
probability of remaining spam-free.
ConclusionAlthough
RSS's main intent is to distribute data in a standard format, its
benefits towards fighting spam are obvious and numerious. Thus, RSS
must be encouraged by the Internet community to fight SPAM. Once
achieved, users can simply change their email address once and can rest
assured that SPAM will not be their daily talk during coffee breaks!
RSS... Good!?
Paul-Marc Bougharios | 04/11/2005, 06:37
I think that RSS is promising quite too much. We all know that SPAM is not good, even spammers do... That's y they keep doing it :P. Having only RSS, whole communication systems would have to change (which is good), but to an untested broadly standard... It will not obliterate SPAM, it will just deter it from its current path: from email accounts, to browser pages... Vix, help me on this one ;)!