Victor's Blog about the Web, Security and Life

The web for me is a hobby where standards and best practices are daily bread. Security is a concern that everybody must be aware of its details for IT in general, and the web in particular, to be a safer place. My life, on the other hand, is that of a regular Lebanese citizen where politics and social issues are discussed on a daily basis. I hope you enjoy reading my blog and make sure to drop me a comment about any topic you find interesting.

LiveMediaPlus

Printable Version

victor | 31 January, 2006 16:20

An interesting solution that we've launched recently is: LiveMediaPlus.
LiveMediaPlus is intended to be a complete online marketing solution for businesses and individuals interested in online marketing.

What is so special about LiveMediaPlus and why would NetDesignPlus invest on such a solution?
Traditional Online Marketing Solutions

Similar to any online marketing solution, LiveMediaPlus allows advertisers to share (also known as rotate) their banners on a certain website. This solution is divided into two parts: the Webmaster part and the Advertiser part. LiveMediaPlus simply sits in between serving as a connection between webmasters and advertisers.

The Webmaster Part

A website starts by joining the advertising network and ends up displaying banners and advertisements of different types, sizes, dimensions, etc. on its web pages.
Everytime the webpage is visited, a different banner is displayed with a differnet link for a different advertiser. This allows many websites to display banners while not worrying about how the banner is sold, when, and how. The more banners are displayed (and eventually clicked), the more money the website owner will make.

The Advertiser Part

Advertisers, on the other hand, will visit an online marketing engine, upload banners, specify where their banners are to be displayed and, voila, the banners are there moving from one website to another (rotating) as visitors enter each page of a website. This allows to cut down advertising cost dramatically since it allows marketing solution providers to split the cost amongst many advertisers. The end result: more advertisers, more money and at a lower price per advertiser.

LiveMediaPlus: What is a Plus in Here?

Although LiveMediaPlus supports traditional online marketing strategies, it would have been a waste of time to simply rework what is already provided by giants. A Plus in this case is required and the result was the ability to advertise INSIDE the media player itself instead of simply advertising on websites.

NetDesignPlus is already a provider for various TV and Radio stations in Lebanon (LBCI, Sawt el Ghad, Sawt el Moussika, 99FM, Nostalgie and VDL). Given this fact, we simply thought of using this fact as yet another reason for a better and more powerful online marketing solution. TV and Radio stations broadcast live on the web using technologies such as Real Player and Windows Media player.

We used the power of Media Presentations inside these browsers to introduce a live presentation (in this case the banner) into the player. In other words, whenever you request to listen to a certain station online, a presentation is broadcasted instead of the direct live stream. This presentation displays the banner and connects you to the live stream itself. The end result is an online live solution that supports banners within media players.

Another plus is the ability to share your banner amongst the various TV and Radio stations. How would it feel if you can place your banner on FIVE of the best radio stations and one of the best TV stations, if not the best, through one ONLINE marketing solution?

Having this sentence as part of the solution requirements was, in itself, a perfect business reasoning to get the partners to agree on it.

Another advantage for this type of marketing is the simple fact that banners are placed inside media players without any other content being placed around them. This makes banners stand out for listeners and produces a high clickthru ratio if compared to traditional online marketing solution.

Now that LiveMediaPlus is online (you can check it at www.livemediaplus.com), we started various tests regarding possible supported banners. This was a crucial step since media players do not support all banners (as the case of a web browser). Now that these tests are over, we can safely say that this solution will become one of the major online marketing solutions in Lebanon.

If you can help get this solution worldwide, don't hesitate proposing. We are all ears! Last but not least, you can always be of help by recommending this solution to your advertisers whenever the term "online marketing" is mentioned.

Your comments, as usual, are always welcomed so make sure you leave them using the comments form below.

Web | Next | Previous | Comments (0) | Trackbacks (0)

Related Articles:

Comments

Add comment
 
Accessible and Valid XHTML 1.0 Strict and CSS