Today, I received an email from Mr. Ziad Baroud, the Minister of Internal Affairs, asking me to check my listing on the DGPS website. While the majority would like the fact that Mr. Baroud is using a one-to-one communication method to reach as much Lebanese citizens as possible, I did not like the fact that Mr. Baroud is encouraging spammers to send out such emails.
Lebanon is already a spammed country. Tens of companies send out SPAM / JUNK emails every day. We all nag and complain from such emails and spend 20-30% of our email time identifying and deleting SPAM / JUNK emails before starting to actually reading legitimate emails.
It would have been nice if Mr. Baroud had:
- Avoided spamming me by sending me an email that I did not ask to receive (this is what SPAMming is after all)
- Used a more modern e-Marketing tool to spread out the word. A banner on a few websites (Facebook, Google, Yahoo!, MSN, Tayyar, Yellow Pages of Lebanon, etc.) could have done the same effect if not better since it wouldn’t be dropped into the JUNK folder like what happened with this message. Of course the banner would have cost him a little bit more but I don’t believe that budget is a problem in this case.
- Used this case as an exercise to help him identify Lebanese SPAMMING companies and warn them to stop providing this service.
- Used this article as an alert to start pushing an Anti-SPAM rule / law into the Lebanese system.
I would love to see a minister / parliament member / president / anybody in the Lebanese government starting to handle rules and regulations related to Technology. Digital signatures and Anti-SPAM rules are just the beginning.